From Invisible to Irresistible: Create a Brand Strategy that Attracts, Converts, and Lasts If you’ve been flying by the seat of your pants when it comes to marketing, or you feel unsure of what to say in your advertising, keep reading for an easy 3-step process to get back on track. While most new entrepreneurs focus only on advertising channels, that’s not going to be you, savvy startup founder. You are not going to forget to ask and answer the ultimate business question: Why would anyone...
26 days ago • 5 min read
Hey Reader! Is this your first time registering your business? Don’t miss these 7 essential steps to start smart! Starting your own business is one of the most rewarding things you can do. But let’s face it, the registration process can feel like a confusing maze of paperwork, forms, and rules. If you’ve ever thought, “Where do I even start?”, know that you’re definitely not alone. Just in the month of March 2025 the Census Bureau announced there were 452,255 business applications; that’s...
about 1 month ago • 6 min read
The Savvy Way to Register Your Business Starting a business is exhilarating, but when it comes to the nitty-gritty details like business registration, many entrepreneurs feel like they’re stuck in a classic “chicken or the egg” scenario. Do you choose your business entity first, or do you figure out the registration requirements before making that decision? The reality is, these two steps go hand-in-hand, and navigating them efficiently can save you time, money, and unnecessary headaches....
about 2 months ago • 3 min read
How to Make Great Business Decisions Before earning my MBA at the University of Florida, my process for decision-making was very much like a 'shoot from the hip' strategy. I got lucky a few times, sure, but overall the amount of effort I put into most of my pursuits wound up being more than the outcome itself. In other words, I rarely hit the bullseye, let alone landed within the 25-point ring. As an aspiring entrepreneur, you’ll face countless decisions—big and small—that shape your business...
2 months ago • 6 min read
The Balance Between Planning and Action: When to Launch Your Startup 🚀 My husband said something the other day that really stuck with me: "You can continue to plan and plan and plan, but if all you're ever doing is planning, you'll never take action." That statement hit home because, as a business consultant, I see this all the time with new entrepreneurs. They spend months—sometimes years—developing the perfect business plan, mapping out customer journeys, selecting software, and documenting...
3 months ago • 3 min read